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Practical thinking on marketing, PR, digital and growing a business, from the people who do the work.

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The Evolution of Hashtags in 2025

20 March 2025

The Evolution of Hashtags in 2025

How to use hashtags effectively on Facebook, Twitter, LinkedIn, and Instagram Hashtags have been a powerful tool in social media marketing for over a
employee generated content, Digital Marketing for Tourism

28 February 2025

What is Employee Generated Content, Why It Works, and How It Can Help Your Business

Employee Generated Content the new frontier? In today’s digital-first world, authenticity is the currency of trust. Consumers are increasingly sceptical of traditional advertising and
Add Yours Sticker

18 August 2022

What is an Add Yours sticker for Reels?

So we all know you can now cross-post your Insta reels to Facebook right? But now you can also add an Add Yours sticker
hashtags on instagram, instagram reels

16 June 2022

What is an Instagram Reel and how do we use them for marketing?

Instagram Reels are short videos, with a max length of 60 seconds. They are excellent for expressing your creativity and showcasing your brand image.
hashtags on instagram, instagram reels

1 April 2022

How to choose hashtags for Instagram

Hashtags are a powerful tool whose main purpose is to categorise content on social media. They can serve many different purposes for businesses. Hashtags
starting twitter icon on mobile phone

12 July 2021

Starting twitter

So you want to start getting involved on Twitter? Starting Twitter can be a great way to raise your profile. Here’s how to get
Latent Semantic Indexing (LSI)

7 July 2021

Twitter tips for your business account

We have included five tips for your Twitter business account. We’d love to know what works well for you. Comment below   Your Bio
instagram tips

28 June 2021

Instagram tips

Here are a few of our favourite Instagram tips There are many different things that are required to create a successful and consistently growing
social media marketing - sunglasses

27 June 2021

Five LinkedIn tips to get you started

Got a LinkedIn profile but not sure where to start or how to use it properly? Here five are LinkedIn tips to get you

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