Services / Strategy & consultancy
Independent market research, shaped around your decision.
Before you commit to a new site, product or market, you want to know one thing: is there enough demand, and can you win it? We answer that with evidence you can take to a bank, a board or an investor.
At a glance
Good for
Businesses, universities and spin-outs about to commit money to something new
Led by
Jamie O'Reilly, Chartered Marketer, MBA, FCIM
How it starts
A free conversation about the decision, then a fixed-fee proposal
You get
A clear recommendation, with the evidence and assumptions set out plainly
Sounds familiar?
When research pays for itself
01
A new site or venue
Is the catchment there, and who already holds it?
02
A new product or market
Will people recognise the problem, and pay to solve it?
03
A research idea, not yet a business
Does a real market exist for it, and who specifically would pay?
Our market research services
From a focused study to a full go or no-go
Most clients start with one of these and add others as the plan takes shape.
Market sizing and demand
How big the opportunity really is, who holds it, and whether it is growing.
Competitor analysis
Who you are really up against, what they charge and where they are weak.
Customer and audience research
Interviews, surveys and focus groups: what people value, pay and say.
Feasibility studies
A go or no-go on a proposition, site or launch, with risks set out plainly.
Location and catchment
Catchment population, travel times, competing provision and realistic capture rates.
Market validation for spin-outs
For university enterprise teams, spin-outs and academics: is there a market, and who would pay?
How we work
How a study works
1
Define the decision
We agree exactly what you are deciding, and what evidence would change your mind.
2
Desk research
The competitive and market landscape, from published data.
3
Primary research
Surveys and structured interviews with the people who matter.
4
Recommendation
A report with a clear answer, the evidence and the assumptions.
Case in point
Validated in eight working days
For PromptGuard at the University of Portsmouth, we redesigned the survey, ran network-led outreach to 1,700+ contacts, interviewed eight senior decision-makers and delivered a report that helped secure Innovate UK Phase 2.
Honest about limits. We say upfront what the time and budget can prove.
Networks, not cold lists. Eighteen years of Hampshire relationships open doors.
Built to reuse. Surveys, outreach and findings carry into the next stage.
A director throughout. You work directly with Jamie.
The work
Research in practice
“Thank you so much for your support, which helped us to conduct a quality market validation. The panel commended our findings, and we successfully moved to Phase 2.”
Dr Bander Al-Rimy · Lead researcher, University of Portsmouth
Who leads it
Jamie O'Reilly
Director · Chartered Marketer · MBA, FCIM
Jamie leads strategy, business development and technical delivery, from market validation to CRM systems.
Common questions
How much does market research cost?
Each study is quoted as a fixed fee once we understand the decision and the evidence needed.
How long does it take?
A focused study can take a couple of weeks. Market validation for PromptGuard took around eight working days.
Can you work with universities?
Yes. We work with enterprise teams, spin-outs and academic groups.
Will you tell us if the answer is no?
Yes. A clear no before you commit is one of the most valuable outcomes research can give you.
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