Services / Strategy & consultancy
Business development that wins the right work.
Growth strategy, market evidence and the sales groundwork behind it, led by a Chartered Marketer. Then we help you put it into practice, alongside your marketing.
At a glance
Good for
Owners and boards planning growth, a new market or a new product
Led by
Jamie O'Reilly, Chartered Marketer, MBA, FCIM
How it starts
A free first conversation, then a fixed-fee project or a monthly retainer
You get
A plan you can act on, and the people to help deliver it
Sounds familiar?
Where business development usually starts
01
Plenty of enquiries, not enough of the right ones
You are busy, but the work is not the work you want, or it is not paying well enough.
02
A new product or market, and no evidence yet
You need to know who would buy, and at what price, before you spend the money.
03
A board that needs a plan it can get behind
Plenty of ideas around the table, no shared direction and nobody owning the next step.
What's included
Pick one, or combine them
Most clients start with one of these and add others as the plan takes shape.
Business and management consultancy
Growth strategy, organisational structure, proposition and positioning, and board-level reporting.
More
Strategy away days
Independently facilitated days for boards and leadership teams, with a written plan and named owners within the week.
More
Market research and validation
Market sizing, competitor and customer research, and validation for new products and spin-outs.
More
Business mentoring
One-to-one sessions with a director to set goals and work through them. Award-winning.
More
Lead generation and qualification
Tactics matched to your audience, and a way to sort good leads from time-wasters.
Sales strategy
A sales plan tied to your goals, with the pipeline, processes and reporting to run it.
Partnerships
Finding and setting up the alliances and joint ventures that extend your reach.
CRM review and set-up
Choosing the right system, mapping your data, then migration and training.
More
How we work
From first conversation to results
1
Listen and research
We talk to you, your team and, where it helps, your customers. Then we look at the evidence.
2
Challenge and agree
We test the assumptions with you and agree priorities, in writing, with named owners.
3
Put it into practice
We do the work alongside you, or hand it over with everything your team needs.
4
Measure and adjust
We report on what is working and change course when the numbers say so.
Joined up
Marketing and business development, working as one
Marketing creates the interest. Business development turns it into conversations, then into contracts. When the same team runs both, nothing gets lost in between.
One message. The same story in every campaign, proposal and meeting.
One pipeline. Campaigns hand over to sales follow-up without a gap.
One set of numbers. Research and results are shared, so both sides adjust quickly.
A feedback loop. What customers say in meetings shapes the next campaign.
The work
Business development in practice
“Ideas and strategies were always designed and implemented well and in conjunction with our overarching business strategies and aligned with our values.”
David Knight · CEO, The Royal Maritime Hotel
Who leads it
Jamie O'Reilly
Director · Chartered Marketer · MBA, FCIM
Jamie leads strategy, business development and technical delivery, from market validation to CRM systems. Rachel leads mentoring and systems work.
Common questions
Can we start with a one-off project?
Yes. Projects are quoted as a fixed fee once we understand what you need. Many clients start that way and move to a retainer later.
Who will actually do the work?
A director leads every account, supported by a core team that has worked with us for years.
Do you work with start-ups and spin-outs?
Yes, particularly on market validation before money is committed.
How is this different from your marketing services?
Marketing builds interest; business development turns it into the right work. Most clients use both, and we run them together.
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