CRM and data

Practical thinking on marketing, PR, digital and growing a business, from the people who do the work.

10 October 2026

A free CRM sounds ideal when budgets are tight. Sometimes it is. But “free” can mean several different things, and the real cost often

10 October 2026

If you’ve heard “CRM” mentioned in a meeting and nodded along, you’re not alone. Here’s what it means, what one does, and how to

12 December 2024

Could a custom CRM can change how you work for the best? Last week, in his Plan for Change speech at Pinewood Studios, the

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