A growing local start-up that supplies specialist expertise to the defence and critical infrastructure sectors asked us to facilitate strategy sessions to help it work out what came next. The business had won a strong base of contracts and was preparing to take a new product to market, while building a senior leadership team around its founders.
The challenge
Growth had come quickly, mostly through existing relationships. The founders now faced several big decisions at once: how to structure a new leadership team, how to bring a new product to market, and whether to sell it directly or through partners. Everyone had a view, but there was no shared plan, and nobody owned the next step.
What we did
Jamie carried out market research in advance, which informed the next three days of facilitated strategy sessions with the chair and senior leadership team, covering every part of the business:
- where the business is now, and where its founders want it to be
- its markets, customers and competitors
- its purpose, principles, vision, mission and goals
- the new product and the route to market
- leadership roles, structure, governance and recruitment
- sales, marketing and business development
- key messaging development
The report and steer
After the sessions, we wrote a report for the board setting out what we heard, what we recommend, and who owns each next step.
The feedback
“We look forward to continuing our relationship with this awesome journey partner as our growth continues.” Simon Ward, MD, AltaEdge
Why it works
An independent facilitator can ask the questions people inside a business find hard to ask each other. Because we work on strategy and on delivery, the plan stays practical: it is written by people who know what it takes to make it happen.
We helped bring out the energy, vision, and crucial discussions needed to move the business forward on solid footing and with a clear plan.
If your business is at a similar point, our strategy away days and business consultancy are a good place to start, or read more about marketing for growing businesses.
