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Global Strategy


Web Design



We were approached by leading academic  Professor Richard Lynch who has an international reputation for his groundbreaking work on global strategy and corporate leadership. He was looking for a fresh academic website that would communicate a fresh, professional and up-to-date look in time for the launch of the latest edition of his book. Global Strategy. He was especially keen that the site should be easy for him to update with new content as he is a prolific writer and was keen to ensure that he could share this easily through his website. He also wanted to highlight the timeline of the many editions of his book given it’s pedigree.


We began by revising and updating the branding, building on the chameleon image and metaphor that he has drawn on in many previous editions of his book. We set up a photoshoot too so we had a set of images of Richard that could be used throughout the site but also for his other promotional work. Richard is delighted with the results and really keen to begin to get his latest work onto the site.


Brand strategy
WordPress Web design with animations


Increased traffic to the website