Herstmonceux Castle Estate wanted to relaunch medieval events at the castle after a period of restoration work, responding to public demand and longstanding local tradition. The team needed compelling PR to promote the new Medieval Heritage Weekend over the May Bank Holiday, explain why the event carried a separate ticket price for members, and set clear expectations about what visitors would experience on site.
Client: Herstmonceux Castle Estate / Bader College
Sector: Heritage, tourism, events
Location: Herstmonceux, East Sussex
Services: Event PR, messaging and positioning, media release copywriting
Morph developed a media release that combined strong historical storytelling with practical visitor information. The copy:
Highlighted the castle’s 15th‑century origins and links to Sir Roger Fiennes and the Wars of the Roses, to create an atmospheric narrative backdrop.
Clearly set out the weekend’s key features – reenactments, combat displays, crafts and family activities – alongside essential ticketing, timing and access details.
Addressed member and visitor questions up‑front by explaining why the event carried a separate ticket and why the castle interior would remain closed, while reinforcing the quality of the external experience and grounds.
Quotes from Queen’s University/Bader College and Martlet Productions were used to underline authenticity, academic context and entertainment value.
Over the May Bank Holiday, Herstmonceux Castle Estate is hosting a much‑loved medieval event, the new Medieval Heritage Weekend, following a period of restoration work and strong public demand. The campaign focused on the castle’s 15th‑century origins, its links to Sir Roger Fiennes and the Wars of the Roses, and the return of live reenactments, combat displays, crafts and family activities across the grounds.​
Morph’s media release combined this historical storytelling with clear visitor information on dates, ticketing and access, including why annual members needed a separate ticket and why the castle interior would remain closed while Bader College prepared for its new academic intake. Regional coverage in The Argus and Sussex Express helped raise awareness of the event, support ticket sales and position the Estate as a distinctive heritage destination for families and history lovers.​
Featured in regional daily The Argus, reaching readers across Brighton and Sussex.
Covered by the Sussex Express, helping to promote the event to local families, history enthusiasts and visitors planning days out in the county.
Media coverage included regional titles The Argus and Sussex Express, supporting ticket sales and raising awareness of the Medieval Heritage Weekend.