E-mail marketing is a great way to communicate with current and potential customers.
It can also be an effective way to measure and track engagement accurately as part of a wider cross-channel digital marketing strategy. Yay!
Services such as MailChimp, Constant Contact, and Kit, formerly ConvertKit, can be great drag-and-drop design tools for the job.
For a really professional finish, you can have them custom-designed and coded by our talented team.
Here are our e-mail marketing tips and how to measure the metrics:
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- Work on having a list of quality contacts – update it regularly, adding quality leads to it as often as you can. Remember to add a sign-up box to your website so you can grow your contacts list and take a sign up sheet / QR code our to events.
- sister with the Information Commissioner Office (ICO) and ensure you are compliant with the General Data Protection Regulation (GDPR)
- You must be able to prove that explicit consent was given.
- Ensure your email adds value to your customer with an offer, valuable insight, or interesting fact.
- Ensure that the subject and lead-in text are written and contain a persuasive call to action. Inboxes on all devices have a preview pane.Â
- Create links to relevant content on all images, logos, and graphics, but try not to have too many different links within the text.
- Give people enticing information before asking them to click on a button on your preferred webpage. For example, if you want your contact to register for an event, you should provide sufficient information ahead of the button before requesting a click.
- Email is a means of communicating with your customer—it is not a sales platform. Pushing customers in this way may discourage engagement.Â
- Display the legally required information, such as your company’s registered address and registration number, in the footer of the email.
- Include ‘Forward to a friend’ and social sharing buttons so that your customers can share your content more widely.
