As a small or medium-sized business owner, you’re likely weighing up whether to build an in-house marketing team or partner with a marketing agency like Morph PR and Marketing. It’s a big decision, and it’s natural to have concerns about both options.
You might be wondering:
- Will an agency truly understand my business and its unique needs?
- Can I trust an external team to deliver consistent results?
- Is outsourcing really more cost-effective than hiring my own team?
These are legitimate questions, and while some marketing agencies may fall short, Morph PR and Marketing is different. We don’t just offer a service—we build partnerships that are designed to help your business thrive. Here’s why partnering with us is the smarter choice over maintaining a small in-house marketing team.
The Hidden Costs of an In-House Marketing Team
1. High Staff Turnover and Its Impact
In the UK, the average annual staff turnover rate is 34%, with 31% of employees staying in their role for less than two years .*
For a small in-house marketing team, this can be devastating. High turnover leads to:
Disrupted campaigns as new hires take time to get up to speed.
Lost expertise as institutional knowledge walks out the door.
Recruitment and training costs, which can amount to 6-9 months of an employee’s salary.**
With Morph PR and Marketing, you avoid these challenges entirely. We’ve been in business for 17 years, providing an uninterrupted, stable service. Our award-winning team is led by Fellows of the Chartered Institute of Marketing, ensuring that your campaigns are always in the hands of experienced professionals.
2. The Impact of Annual Leave and Sickness
Even with a dedicated in-house team, annual leave and sickness can cause significant disruptions. In a small team, one absence can bring campaigns to a halt or reduce their effectiveness.
At Morph PR and Marketing, we operate as a dedicated, full-scale team, ensuring that your marketing and PR efforts are never interrupted. We have the resources to cover absences and maintain consistent service levels, so your business never misses a beat.
3. The Cost of Building Expertise
A small in-house team may lack the breadth of expertise needed to execute a comprehensive marketing strategy.
Training staff to fill these gaps takes time and money, and high turnover means this investment is often lost.
By partnering with Morph, you gain access to a team of specialists in PR, digital marketing, content creation, social media, SEO, and more. Our 17 years of experience across multiple industries means we bring fresh perspectives and proven strategies to the table, tailored to your business goals.
4. Don’t Pay Twice
One of the most significant hidden costs of an in-house marketing team is the need to pay twice. Typically, a small in-house team will still require external agency support for high-quality graphic design, custom PowerPoints, building landing pages, SEO or Pay Per Click (PPC) campaigns. This means you’re not only paying salaries for your in-house team but also paying premium rates to external agencies for specific projects.
With Morph PR and Marketing, you only pay once. We provide full-service marketing management, including the creation of high-quality products like brochures, custom designs, and PPC campaigns, all under one simple and consistent fee structure. This eliminates the need for additional external support, saving you time, money, and hassle.
Why Morph PR and Marketing is the Ideal Marketing Partner
1. Stability and Continuity
Unlike an in-house team, which may face constant turnover and disruptions, Morph PR and Marketing provides a stable, reliable partnership. Our long-standing presence in the industry ensures that your marketing efforts are always consistent and effective.
2. Cost-Effectiveness
Partnering with Morph eliminates the hidden costs of turnover, recruitment, training, and interruptions. Instead of paying for salaries, benefits, and tools, you gain access to a high-performing, cost-effective team that delivers measurable results.
3. Expertise and Experience
Our team is led by Fellows of the Chartered Institute of Marketing, bringing decades of accumulated expertise to your business. We stay ahead of industry trends and use cutting-edge tools to ensure your campaigns are always innovative and effective.
4. A True Partnership
We don’t believe in simply “outsourcing.” At Morph PR and Marketing, we build long-term partnerships with our clients. We take the time to understand your business, your goals, and your challenges, working closely with you to create tailored strategies that drive growth.
Overcoming Common Concerns
We understand that business owners may have concerns about working with a marketing agency. Here’s how Morph PR and Marketing addresses them:
“Will they understand my business?”
We take the time to learn about your business, your industry, and your goals, ensuring that every campaign is tailored to your unique needs.
“Can I trust them to deliver consistent results?”
With 17 years of experience and a team of experts, we have a proven track record of delivering measurable results for our clients.
“Is it really more cost-effective?”
By eliminating the hidden costs of turnover, training, and interruptions, and ensuring you only pay once for a full-service solution, partnering with Morph is not only more cost-effective but also more efficient.
The Bottom Line
While an in-house marketing team may seem appealing, the hidden costs of turnover, disruptions, lost expertise, and the need to pay twice for external support can hinder your business’s growth. By partnering with Morph PR and Marketing, you gain access to a stable, expert-led team that delivers consistent, measurable results—without the headaches and hidden costs of an in-house team.
Let us handle the complexities of marketing and PR, so you can focus on what you do best: running your business.
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