Digital Marketing for Tourism

Social Media Strategy

Social Media Management

Website Updates and SEO

Strategy

Digital Marketing for Tourism

Herstmonceux Castle Estate, a historic 15th-century castle set within stunning gardens and grounds, partnered with Morph PR and Marketing to enhance its digital presence and increase visitor engagement. The goal was to drive awareness, boost online interactions, and ultimately attract more visitors to the estate.

Challenges

Despite its rich history and breathtaking scenery, Herstmonceux Castle Estate faced challenges in reaching a wider audience online. Engagement on social media was low, website traffic was limited, and digital campaigns were not generating the desired levels of interaction.

Strategy & Implementation

Morph PR and Marketing designed a strategic digital marketing plan, incorporating:

A refreshed social media strategy to increase engagement through compelling content, storytelling, and event promotions.
Targeted Facebook advertising to reach potential visitors and engage the local community.
Website optimization to improve SEO, user experience, and conversion rates.
Performance analytics tracking to measure results and refine strategy in real-time.

Success

The results from our partnership were outstanding, demonstrating the power of an optimised digital approach.

📈 Facebook Impressions: Increased by 608%, reaching 85,556 in the last month.
🖱 Clicks: Surged by 1075%, climbing to 3,526 in the last month.
🌍 Website Traffic: Skyrocketed by 1029%, significantly improving visitor numbers.
👍 Facebook Interactions: Rose by 185%, indicating higher audience engagement.
❤️ Facebook Reactions: Spiked by 356%, showcasing increased content appreciation.
💬 Facebook Comments: Jumped by 500%, fostering community discussions.
🔗 Facebook Clicks: Increased by 47%, driving more traffic to the estate’s website.

Morph PR and Marketing successfully transformed Herstmonceux Castle Estate’s digital presence, creating a thriving online community and driving more traffic to the estate. By leveraging a strategic mix of social media management, targeted ads, and website enhancements, we achieved a remarkable uplift in engagement and visibility.

This case study highlights the impact of well-executed digital marketing, reinforcing Morph PR and Marketing’s expertise in delivering measurable results for heritage and tourism businesses.

Are you looking to elevate your digital presence? Contact Morph PR and Marketing today to see how we can help your business thrive!

Techincal

Responsive Estate Agent Web Design for All Devices

In today’s mobile-first world, ensuring that a website is fully responsive across all devices is crucial, especially for industries like real estate where users are often on the go. Morph PR & Marketing crafted the PS & B website with a responsive design approach, ensuring that the site performs flawlessly on desktops, tablets, and smartphones. The design adapts seamlessly to different screen sizes, allowing users to view property listings and other content effortlessly, no matter what device they are using. This mobile-friendly feature is vital for estate agencies, as a significant portion of real estate traffic comes from mobile users.

Integration with Property Management Systems

Another reason estate agents like PS & B would choose Morph PR & Marketing is the agency’s proficiency in integrating websites with third-party property management systems – in this case Vebra Alto. Morph also created a property auctions area of the site enabling people to easily register to sell by auction or purchase at auction and connecting to specialist systems holding relevant legal documentation. For the PS & B project, Morph ensured the seamless integration of backend systems that allow the estate agents to manage property listings efficiently. Whether it’s updating the availability of properties, adding new listings, or modifying details, the website’s back end was built to support real-time updates, ensuring that the site remains current and accurate.

By facilitating the integration of property databases and management systems, Morph PR & Marketing saves estate agents time and reduces administrative burdens, allowing them to focus on serving their clients and growing their business.

SEO

Search Engine Optimisation (SEO)

Beyond design and functionality, Morph PR & Marketing’s expertise in search engine optimisation (SEO) plays a critical role in making the PS & B website a powerful marketing tool. The agency implemented best practices in on-page SEO, including optimised content, metadata, and fast-loading pages. As a result, the site is more likely to rank higher in search engine results pages (SERPs), attracting organic traffic from potential clients searching for real estate services.

This SEO-driven approach ensures that PS & B remains competitive in an estate agency crowded digital space where visibility is key. By improving the site’s search engine ranking, Morph PR & Marketing helps this established estate agent generate leads, convert inquiries into clients, and ultimately boost their revenue.

Why Choose Morph PR & Marketing?

For estate agencies looking to enhance their digital presence, Morph PR & Marketing offers a combination of technical expertise, industry knowledge, and a client-centred approach. Their work with PS & B demonstrates their ability to create a website that is not only visually striking but also optimised for functionality, user experience, and SEO performance.

Morph’s ability to tailor solutions to the specific needs of estate agents web design, while integrating the latest technology and design trends makes them an excellent choice for any estate agent seeking to create or update their website. With a proven track record of delivering results-driven digital platforms and working with and integrating estate agents software and systems such as Vebra Alto, Jupix, Property Hive and Arthur Online for a range of estate agency clients. Morph PR & Marketing is a top Estate Agency web design partner in the competitive estate agency industry. If you are an estate agency in Hampshire, West Sussex or Surrey looking for an effective new web design for your estate agency business, talk to our Directors today and learn what is possible.

Digital Marketing for Tourism

Strategy

Digital Marketing for Tourism

Challenges

Strategy & Implementation

Success

Techincal

Responsive Estate Agent Web Design for All Devices

Integration with Property Management Systems

SEO

Search Engine Optimisation (SEO)

Why Choose Morph PR & Marketing?

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