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What are Google Analytics and Google Search Console?

You may have heard of Google Analytics before but not heard about Google Search Console. As the name suggests both are Google products –  but what are they and what do you need to know about them?

Do I need google analytics?

If you have a website then google analytics help you keep track of how you rank and which pages on your website are the most visited. The opportunities to analyse your website and visitor behaviour are almost endless but at it’s most basic level its useful to see how many people are visiting your site and viewing your content, for how long and how they interact with your website. You can find out more about Google Analytics on their platform.

Is Google Search Console the same thing?

It can be a little confusing as they are related but they are different. Google Search Console monitors how your site performs when people search using Google and lets you know how you rank for key search terms whereas Google Analytics tell you how many people are visiting your site, how they found it and their behaviour whilst on it. Google search is one of the ways that people might end up at your website. Other ways might be through links on another website like a directory site or social media links for example. You can find out more about Google Search Console on their platform.

Richer insights, improved performance

Associating Google Analytics with Google Search Console will give you richer insights into how people experience your website and how it is performing. 

A useful starting point is to research which keywords you would like to rank for and then find out your current ranking for these terms. By keeping an eye on your positions for certain keywords in Google search, you can try to improve your ranking by creating interesting and relevant content that your customers will find valuable. By adding this kind of content to your website regularly you are more likely to rank better for these search terms.

If this is something you’d like help with, do get in touch.