Web Design
UX
Social Media Management
Teacher recruitment is essential for the future of our Education systems and never more so in the field of Maths and Physics.
The National Maths and Physics SCITTÂ comprises four hubs across the country where you can train to teach Maths or Physics. This project is primarily focused on education web design, showcasing the excellent hub schools, their course content, and the careers on offer.
Our task was to create a more contemporary, light and engaging website design whilst also carrying out a thorough restructuring of the content so that users could easily find the content they were looking for. The organisation was also looking to make a stronger connection with its social media channels, so ensuring that any new site would work well with social media sharing was also important.Â
In addition, a more straightforward and more coherent content structure and information architecture would provide an improved user experience whilst also enabling lead capture in the teacher recruitment web design.
As part of our marketing for this fantastic educational initiative, which is crucial for teacher recruitment and the continuation of the maths and physics education sector, we created a bright, fresh design for the website that maximises the use of videos to showcase the hub schools. Video proved to be a great way to showcase some of the top schools in the country and demonstrate what excellent bases they make for trainee teachers. We also incorporated animated touches, such as a hotspot map, animated headings, and entrance animations, to highlight points of interest. We brought mathematical concepts and equations into the design with a light touch.
We then developed social media campaigns that combined math and physics jokes, appealing to our target demographics, and showcased testimonials, location-based posts, and the benefits of the training program to prospective trainees. The aim is to help with teacher recruitment in the fields of Maths and Physics.
The first step was to create a new lead capture form for the existing site to capture leads while the new website was being designed and built. We then created a new website and social media campaigns to get the word out about the excellent funding opportunities for Maths and Physics teacher training courses. We also implemented a drip schedule of emails to keep those who expressed an interest engaged with the organisation right through to the start of their course.
There has been lots of positive feedback from the partner schools about the new website, and lots of new leads generated. Have a look at the new teacher recruitment web design here.
This project has gone from strength to strength, and we have moved with the hub to its new base in South Yorkshire.
Discover more about marketing for the education sector.
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